Here at YSL, we want to help you become successful in understanding search engine optimization. This website has pages full of information that will guide you to success. It provides both free and paid resources. What is SEO? It is the process of optimizing a webpage to rank higher in search engines such as Google and Bing. Google looks at different factors such as keyword usage, relevancy of the keyword, website title and description. These are called on page tactics. Search engines also look at off page factors. These factors include social media shares and how many quality backlinks your website has. When you put this all together, your website will be given a page rank that search engine algorithms have deemed acceptable. The higher your page authority and domain authority are, the higher you will rank in SERPs. There is a three step process to SEO. Below you can find information on all three steps. It is important to remember that this process is a cycle. You are never finished and you have to constantly cycle to stay at a high rank on search engines.
Every year Google will make some changes to the algorithm to make sure they have the most premium and relevant content showing on the first page of it’s index. If you are interested in search engine optimization, you must stay up to date on current SEO news. The industry has changed quite a bit in the last decade. Millions of websites have been penalized by Google for using black hat techniques.